Marketing For Beginners
How to become a master marketer
Written by Robert on September 6, 2016
Due to the popularity of the internet, the majority of companies are now promoting their services online in order to reach a larger target audience. While this is highly beneficial for the business, it does mean that there is greater competition to gain a customer’s attention and make sales. No longer are you competing with your local retailers, instead you are competing with large and small companies on a global market. To ensure you have even the slightest chance of online exposure, marketing strategies have become more important than ever. This article will discuss the top three types of internet marketing strategies available along with pros and cons of each style.
Arguably the oldest and most traditional form of internet marketing is email marketing. This is a highly beneficial means of gaining exposure and reaching target audiences because people general check their email accounts regularly. The key to email marketing is to acquire a large list of recipients and send scheduled emails with an autoresponder to promote services, products, anything relevant to your campaign. Gaining the recipients may seem complicated; however, the easiest method is to build up a subscription to your website and use these emails as a base for email marketing.
The primary advantage to email internet marketing is the low cost. Using this type of marketing strategy allows you to reach the target audience immediately without too much effort. Furthermore, once your business is beginning to show profit you can expect greater sales through the direct communication. Unfortunately, there are various disadvantages to this type of internet marketing in addition to benefits.
The greatest downside to email marketing is failure to deliver emails. It is seen that “glitches” can occur regarding internet connections and recipients may not receive the specific email. While it seems simple enough to send the email again, this can be detrimental as it can be viewed as spam and you may be marked as a spammer being blocked from the mailbox entirely.
Article internet marketing is a strategy involving the use of featured articles and advertisements to promote a service. The articles tend to search engine optimized meaning that the content is focused around keywords improving the chance of higher rankings on search engines. This is a successful internet marketing tactic and money can be made by writing articles for separate clients; however, there are advantages and disadvantages to the process.
One of the biggest advantages of article marketing is that locating clients is not difficult; however, this is dependent on the payment amount you are willing to accept. Currently, the freelance article writing business is huge and numerous websites list vacancies on a daily basis. Another positive to article marketing is that payment is immediate, dependent on the client of course, and you are able to receive funds according to your requirements.
The primary disadvantage of article marketing is the same as the advantage – the high availability of positions. Due to the increased vacancies you will be competing with numerous individuals for the same job and it may be necessary to negotiate rates.
The most trendy and latest form of internet marketing is video marketing. This strategy is similar to television advertisements in its technique of promoting products or services. The difference, however, is that video marketing targets online audiences and is typically viewed as a means of reinforcing existing campaigns.
Video internet marketing has several advantages ranging from cost-effectiveness to improved style. Contrary to popular belief, editing and filming software does not need to be expensive as there are several free or cheap alternatives available. If you do choose the more costly options, fear not as promotion of the video can restore the budget. It is seen that posting on social networking sites is not only free but there are campaigns available where merchants pay commission to have you advertise their products via video.
The disadvantages of video editing lie more in its limitations as a business model. As a video, the target audience is not able to take physical samples of the promoted product or obtain discount coupons. It is also seen that some videos are thought to be scams; therefore, be wary of the ads you choose to promote.
Search engine optimization is a form of internet marketing where businesses rank their website on Google. This form of internet marketing has the great amount of potential to convert if done correctly. When a businesses’ website is fully optimized this will allow them to rank high on Google for certain keywords thus driving huge amounts of traffic to their website. If you want to learn more about search engine optimization, a great reputable company is Triumph SEO. They are regarded as one of the best San Francisco Bay Area SEO companies.